December 17, 2008 - Starbucks plan losing out to McDonalds
By Alyssa Williams, Biz Reporter The Starbucks Corp. may need to cut $400 million of costs next fall to prevent further sales decline, but Howard Schultz, Starbucks chairman and chief executive, maintains that the company shouldn’t change its business toward the type of discounting performed at fast-food chains. Schultz needs […]