Ag warns over baby formula price gouging

By Oregon Attorney General,

With increased shortages of baby formula due to recalls, labor shortages, and supply chain disruptions, Attorney General Ellen Rosenblum tonight sent a letter to Governor Kate Brown asking her to immediately declare an “abnormal disruption of the market” in Oregon pursuant to ORS 401.965.

Oregon law authorizes the Governor to declare an abnormal disruption of the market in response to “any emergency that prevents ready availability of essential consumer goods or services.” This declaration will allow the Oregon Attorney General to take action against any business, or online vendor, who upsells the price of baby formula — an essential consumer product — by more than 15 percent.

The Oregon Department of Justice is aware of reports of baby formula being sold online for prices far exceeding its retail value. Attorney General Rosenblum urges Oregonians to be on alert for potential price gouging of baby formula and to report any significant price increases to her office. In addition, she encourages parents having difficulty finding formula to speak with their child’s health provider before attempting to dilute formula or make their own, either of which, according to health authorities, can be potentially dangerous to a child. Attorney General Rosenblum also encourages anyone with extra breastmilk to consider donating it to their local milk bank.

“If Oregonians see significant price increases for baby formula, I encourage them to report it to my office immediately,” said Attorney General Rosenblum. “Anyone who tries to take advantage of this shortage by gouging parents desperate to feed their babies is on notice.”

Due to the nationwide shortage, the Oregon Department of Justice advises consumers to buy only as much formula as they need and not to unnecessarily stock up; panic buying may intensify the shortage and could encourage sellers to engage in illegal price gouging. It is not price gouging for retailers to limit the amount of formula they sell to individual consumers.

When reporting price gouging to Oregon Department of Justice, consumers should:

– Get as much information as possible before reporting by taking a picture of the posted price, advertisement, or online listing, including the product name, brand, size or quantity, and unit price;
– Keep receipts for purchased items.

Report suspected violations to the Attorney General’s Price Gouging Hotline at (503) 378-8442 or online at and attach your pictures, receipt, or other information.

More information on Oregon’s price gouging statute can be found here:

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