CPAs fight H-R Block’s national ad campaign…again

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By Oregon Society of Certified Professional Accountants
News Alert 1/29/08

H&R Block is running a national advertising campaign designed to make consumers question the credibility and value of CPA services. On behalf of the profession, the AICPA is taking the lead in addressing the issue with the CEO of H&R Block. AICPA President and CEO Barry Melancon has contacted H&R Block CEO Russ Smyth regarding the severity of the CPA profession’s concerns with the campaign. AICPA has successfully worked with H&R Block in the past regarding earlier controversial advertising campaigns.

The Oregon Society is closely monitoring this situation and will report new developments to the membership. There are several marketing resources available to you during tax season that allow you to provide a service to your client and also promotes the value of a CPAs’ services. Visit the marketing tool kit to take advantage of any of these tools, which include a four-color brochure, a PowerPoint presentation and speech.

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