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Nike joins anthem protest, Under Armor joins everyone

September 26, 2017


By Oregon Small Business Association Foundation

NFL sponsor, Nike Inc., released a statement Monday in response to Trump’s Friday comments directed at the NFL. Nike took the lead among three NFL sponsors, including Ford and Hyundai, in issuing a definitive statement fully siding with players’ rights to protest:

“Nike supports athletes and their right to freedom of expression on issue that are of great importance to our society.” -Nike, Inc.

Nike’s statement appears to be in support of NFL players in Sunday’s games, many of whom took to one knee during the customary playing of the national anthem.

Nike sports apparel competitor Under Armor originally tweeted that Under Armor “stands by our Athletes for free speech, expression and a unified America.”

Then the company quickly changed their tweet to UnderArmour stands for the flag and by our Athletes for free speech, expression and a unified America.” 

Under Armor’s statement basically embraces all sides, everyone and everything.   Avoiding upsetting your customers divided on both sides of this contentious issues seems to be their strategy.

Fans in favor of and against the protests are calling for a total boycott. Hashtags #BoycottNFLSponsors and #PunchThemInTheWallet are circulating on both pro-Trump and pro-player social media.

The shot heard round the NFL first began when Pres. Donald Trump spoke at a Huntsville, Alabama campaign rally Friday night. Towards the end of his speech he took on the NFL and athletes who refuse to stand during the national anthem as a demonstration toward what they see as racial injustice and racially motivated police brutality.

Among his remarks, Trump stated, ““Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, to say, ‘Get that son of a bitch off the field right now. Out! He’s fired. He’s fired!’”

NFL sponsorship is a huge business and sponsors have shown a reluctance to enter the recent political fray. Few have issued cautious statements including Under Armour, Ford, Nike, Hyundai and Anheuser-Busch InBev. Yahoo Finance reports that more than $1.25 billion of the NFL’s nearly $14 billion in revenue last year came from official league sponsors.

  
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Discuss this article

Bill September 26, 2017

Now I won’t buy Nike either.

M j September 27, 2017

Goodbye Nike you support disrespecting flag,veterans and families . One can agree or disagree with there protest but anyone who supports that their grievance supersede the honor and respect that should be availed to all those past and present who have sacrificed for this great (yes, imperfect) country are complicit in this despicable disrespectful gesture!

Larry Sparks September 27, 2017

Loyal and patriotic Americans have long memories, dishonoring the flag and national anthem is reprehensible. The brands of Nike,Ford,Hyundai, and Under Armor have declined for picking the NFL over the country. The NFL is not greater than America, the people will not purchase products from these companies in retaliation for this dishonor.

The arrogance of these rich NFL players, coaches and owners that think liberalism and issues of some type of social justice will prevail over national honor is sadly mistaken.

Like millions of other Americans, I will never purchase the products of these companies again. I hope that American stops watching the NFL games, buying tickets and purchasing sports apparel.

It is all about the money, when the NFL and teams start to go bankrupt; just maybe they will remember the patriotic American.

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