The Oregon Biz Report - Business News from Oregon

Read about accutane journal moderate acne here

Nike’s Tiger Woods Ad stirs critics, defenders

April 1, 2013

Tiger-adNike comments,

“Tiger has always said he competes to win. When asked about his goals such as getting back to No. 1, he has said consistently winning is the way to get there. The statement references that sentiment and is a salute to his athletic performance.”

Sports marketing consultant David Carter in USA Today,

“This is another case of Nike being Nike. The tagline will reinforce both people who support Tiger or are put off by him. For some people, this will be seen as another case of an athlete who doesn’t understand how a big part of society views what he’s done.”

Jen Floyd Engel on Fox News Sports,

“And this is just another in a long list of recent examples of how Nike has lost its soul. In the past year, we have seen a Nike shoe designer mock Derrick Rose’s knee injury on Twitter and Nike chairman Phil Knight’s tone-deaf attack of Joe Paterno’s “critics,” also known as kids who were raped on Penn State’s campus by an assistant coach that Paterno let hang around long after evidence had mounted. The company recently has had to part ways with runner Oscar Pistorius, accused of killing his girlfriend, and cyclist Lance Armstrong, guilty of Living Wrong.The soul, I am guessing, is the first thing to go on the long road from brilliant idea to billion-dollar corporation. And soul has little to do with profits, so again Just Screw It.”

Matt Brownell, Daily Finance,

Not everyone has forgiven Tiger, as this controversy makes clear. And no one would suggest that his recent string of success somehow absolves him of his personal failings.But the fact is that athletes are ultimately judged on performance, and barring a truly career-ending scandal — Oscar Pistorius’ murder charge or Lance Armstrong’s admission of doping, for instance — they can always get back in our good graces by performing well on the field.Nike probably shouldn’t have come right out and said so in their ad. And to be fair, the quote in question was initially uttered by Woods when he was asked whether he was preoccupied with his ranking.



Print This Post Print This Post    Email This Post Email This Post

Discuss this article

no comments yet

Leave a Reply

Your email address will not be published. Required fields are marked *

Please answer the following question to confirm that you are a real person: *

Top Business News


Top Natural Resource News


Top Faith News


Copyright © 2019, OregonReport. All Rights Reserved. | Terms of Use - Copyright - Legal Policy | Contact Oregon Report

--> --> -->