The Oregon Biz Report - Business News from Oregon

Read about accutane journal moderate acne here

Lawsuit hits Nike — “Fuel Clothing” fights “Nike Fuel”

March 12, 2012

Nike Lawsuit: Fuel Clothing fights Nike Fuel

Fuel Clothing, Inc., a Hilton Head, S.C.-based clothing company, has sued Nike Inc. for trademark infringement. The suit was filed by Schmidt and Copeland LLC of Columbia, SC, and alleges that Nike is abusing the “substantial goodwill and reputation” that Fuel Clothing has built up through its advertising efforts. Nike has attempted to register “Nike + Fuel,” “Nike + Fuelband,” and “Nikefuel” as trademarks, and has also been selling a watch-like device called “Fuelband” that registers and records all body movement since the end of last month, whereas Fuel Clothing has trademarked the word “fuel” for clothing since early in 1992.

Fuel Clothing claims to have sent a cease-and-desist letter, which Nike has apparently ignored. The South Carolina company is asking the court to award damages in addition to litigation costs and attorney fees. After all, it argues, Nike is targeting customers that are clearly within the customer base Fuel Clothing has already established. Nike did not respond immediately to a request that it comment.


Print This Post Print This Post    Email This Post Email This Post

Discuss this article

no comments yet

Leave a Reply

Your email address will not be published. Required fields are marked *

Please answer the following question to confirm that you are a real person: *

Top Business News


Top Natural Resource News


Top Faith News


Copyright © 2019, OregonReport. All Rights Reserved. | Terms of Use - Copyright - Legal Policy | Contact Oregon Report

--> --> -->