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Ad Watch: Oregonian, Seattle Times try new ad techniques

November 28, 2010

By Oregon Small Business Association

We have noticed two types of ads being used by The Oregonian and the Seattle Times that is gaining expansive use.

Seattle Times:

During the election the Seattle Times used post-it note ads where the ad is a peelable sticker pasted on the front page of the newspaper.  In this case, the sticker is a miniature fold-out brochure.

The Oregonian:The Oregonian has widely used full page ads that cover half of the front page of the newspaper.    This type of ad which layers over the news is the most coveted newspaper ad spot in the state as any newspaper reader cannot help but see the ad.    Now we notice that The Oregonian is increasingly  using the same full page cover ad to cover sub-sections of the newspaper.   Below you can see how the holiday sales ad covers half of the front page of the How We Live section.     Advertising is taking up more space in the newspaper as a innovative way to boost spending in light of decreasing print subscription sales.

  
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John Fairplay November 28, 2010

The problem for the Oregonian is not that people who read the paper can’t see the ads, it’s that fewer and fewer people are reading the paper. There’s absolutely no reason to plunk down money for a bunch of liberal pabulum you can read on line for free.

Fixed November 29, 2010

Thank you Gerry for the grammar suggesstions to this article. They were fixed this morning.

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