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Survey: Business has no green to be green!

April 4, 2009

Wells Fargo/Gallup Survey:
Many Business Owners May Not Have Enough Green to Go Green

By Wells Fargo,

Although the majority of business owners say they are doing at least “everything that can be justified by cost” to help the environment, many say the economy has made them change their plans to “go green.” According to the most recent Wells Fargo/Gallup Small Business Index, surveyed January 22 – February 2, one-third of small business owners said the country’s economic situation has affected their plans to become more environmentally friendly. Seventeen percent said their companies are doing “very little or nothing at all” to help the environment.

A major factor may be the belief that customers are not willing to pay more for goods and services described as environmentally friendly, mentioned by nearly 70 percent of respondents (an increase of 37 percent from April 2007).

However, the recent survey did reveal that many business owners are actively involved in some “green” activities. Over the past 12 months, almost 90 percent of business owners surveyed participated in recycling, and more than three-quarters (77 percent) switched to more environmentally friendly products such as cleaning products, energy-saving light bulbs or recycled goods. Thirty-two percent said that over the past 12 months they used some type of alternative transportation such as walking, biking or public transportation, rather than a car, to save energy.

“‘Going green’ has been good for the environment, and even better for our bottom line,” said Marion Hook, owner of the Adobe Rose Inn, a bed and breakfast in Tucson, Arizona. “We know that the money we’ll save long-term by making even small changes, such as using cisterns, florescent light bulbs and solar tubes, will far outweigh the short-term costs. We also find that our guests appreciate our efforts, and happy guests lead to repeat customers. ‘Going green’ is a part of a long-term strategy, and it will help keep our business financially sound, now and in the future.”

“At Wells Fargo we recognize the importance of integrating environmental responsibility into business practices and procedures,” said Marc Bernstein, head of Wells Fargo’s Business Direct lending and Small Business Segment. “We know that the contributions of small business owners are a vital part of the overall success of the economy, and in much the same way, we know their contributions can make a real difference in the state of the environment.”

About the Small Business Index
For the last 23 quarters, the Wells Fargo/Gallup Small Business Index has surveyed small business owners on current and future perceptions of their business financial situation. The Index consists of two dimensions: 1) Owners’ ratings of the current situation of their businesses and, 2) Owners’ ratings of how they expect their businesses to perform over the next 12 months. Results are based on telephone interviews with 604 small business owners nationwide conducted January 22 – February 2, 2009. The margin of sampling error is +/- 4 percentage points.

About Gallup
For more than 70 years, Gallup has been a recognized leader in the measurement and analysis of people’s attitudes, opinions and behavior. While best known for the Gallup Poll, founded in 1935, Gallup’s current activities consist largely of providing marketing and management research, advisory services and education to the world’s largest corporations and institutions.

About Wells Fargo
Wells Fargo & Company is a diversified financial services company with $1.3 trillion in assets, providing banking, insurance, investments, mortgage and consumer finance through more than 11,000 stores, over 12,000 ATMs and the internet ( across North America and internationally.

Wells Fargo is America’s #1 small business lender in total dollar volume according to the most recent Community Reinvestment Act data (2007) and the #1 SBA 7a national bank lender in total dollar volume (2008). Wells Fargo has loaned more than $38 billion to women, African American, Latino and Asian business owners since 1995. For more information, speak with a Wells Fargo banker, visit or call the National Business Banking Center at 1-800-CALL-WELLS.

Note: Survey results available upon request.


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Kerry Mitchell April 4, 2009

Yes, I would say education is of paramount importance. Green Real Estate Education has announced they will offer their green designation course to local real estate agents in Kansas CIty and Marathon Florida on April 22, 2009 Earth Day. The event in Kansas CIty is sponsored by the Kansas City Regional Association of REALTORS® to be held at the Lenexa Conference Center, 11184 Lackman Rd, Lenexa, KS 66219 AN ECO EXPO will follow class. I am Kerry Mitchell, President of Green Real Estate Education. Jan Pringle at the association picked the perfect day. Earth Day is important world wide and offering our class in Kansas City is a landmark for us. We have not offered our certification class in Kansas yet and we are pleased the agents are excited about getting our first level of the certification series 4,000 others have nationwide.
An ECO EXPO is Green Real Estate Education’s signature idea when we teach and it has proven to be very successful for all participants. We do this to give exposure to the agents and consumers know for represents green building products and systems locally. Green Real Estate Education, the leader in green education for the real estate industry does not offer their classes for over $100. We have certified agents for Coldwell Banker, Prudential, ERA, Long and Foster and agents who work for all major franchises throughout the country. The Level One GCREP-GL certification will be offered in a 3 hour presentation then after class all will be able to visit the exhibitor displays and become acquainted with the local Kansas City scene regarding green products and programs. The Certification the GCREP-GL is ( Green Certified Real Estate Professional- Green Leadership ) course offers students a strong basic understanding and introduction of what green building is and how to lead clients in becoming green in their renovating and building criteria. The course introduces students to the term, green building as it relates to the clients real estate investment. It will review marketing and networking, green facts and new initiatives currently available for the clients of the attendees. Topics define green material and systems, examples of how clients can become more energy efficient. We feel Realtors® as well as mortgage professionals are the ones who should help clients come into this new world of green to be more aware of saving energy. Green building is here to stay and it should be the real estate professional who can offer clients an overview of systems and materials, become familiar with some of the financing tools and tax incentives available locally and nationwide. We teach mortgage professionals as wel offering our Green Certified Mortgage Professional Green Leadership. Most in the mortgage industry are letting their licenses expire and looking for other jobs. Most who held years of experience have never seen a real estate market where so many are suffering. Most loan officers are not renewing their web site hosting, or local licenses or not paying dues to national organizations. We are excited to bring something to mortgage professionals that will explain their place on how they can thrive and make money in the “green revolution.” Green Real Estate Education’s course offerings include information on green building, energy tax incentives, energy ratings, and climate issues for a price point of under $100 that has attracted 4,000+ professionals in just under 24 months. Students who complete our courses will have a logo and manual to use for their marketing efforts. Professions that hold the first level ” Green Leadership” include home inspectors real estate agents, appraisers and mortgage professionals.

So we educate plain and simple. The energy sector represents new jobs FOR THOSE WHO ARE LOSING THE ONES THEY HAD. Jobs for those who can manufacture, install and sell and market these systems, for rainwater, recycling efforts and the labor needed to build windmills, plant crops that produce energy and so on. It is almost as if we have the new “gold rush” in front of us. We just need to shift our perspective to understand the possibilities. Installing solar has such benefits and yes, will take new skills. Most all involved in the new “green revolution” will confirm education is needed. We are writing courses around the clock for all of this. But offering education for $200-$500 and more will cancel out 90% of our population to get this much needed information.

Thanks for all everyone is doing to LOWER YOUR UTILITY BILLS!

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