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Oregonian Launches Mobile Store Featuring Historic Wallpapers

April 25, 2009

Skycore LLC, developers of the leading mobile messaging and content platform, Cellyspace.com, and Oregonian Publishing Co. today announced the debut of the Pulitzer Prize-winning newspaper’s storefront featuring historic pages available as mobile wallpapers. The joint effort makes The Oregonian one of the first newspapers in the country to take advantage of the ground-breaking mobile technology.

Pages initially available include historical events from the Portland Trail Blazers’ 1977 NBA title to Oregon State University’s upset of No. 1-ranked USC during the 2008 football season, from the end of World War II to the inauguration of Barack Obama. Additional content will be added regularly.

Each wallpaper costs $1.99, invoiced on the buyer’s monthly mobile phone bill. They are available for preview and purchase at Oregonlive.com/photostore (http://oregonianphoto.com/mobile/).

“Since before Oregon became a state, The Oregonian has worked hard to reflect the issues and conflicts and celebrations of each era,” said Stephen Hubbard, the newspaper’s marketing services director. “Increasingly, that effort is moving online and onto mobile devices. The Cellyspace.com partnership is a small and fun part of that shift, blending the newspaper’s past with its future in an entirely new way.”

Powering The Oregonian’s mobile store is Skycore’s Cellyspace.com platform, which delivers messaging and content through SMS (Short Message Service), MMS (Multimedia Messaging Service) and WAP Push (Wireless Application Protocol).

“Our MMS Composer, bulk messaging and publishing tools uniquely enable marketers, content providers and publishers like the Oregonian to create and deliver premium and ad-supported content very quickly, literally going from concept to publishable content within minutes,” said Rich Eicher, CEO of Skycore. “We are very proud The Oregonian selected our platform.”

For further information please email [email protected] or [email protected]

Skycore LLC (Boston, MA): Skycore LLC has been a global leader in multimedia messaging (MMS) and mobile content delivery since 2003. Their online platform, Cellyspace.com, offers tools facilitating user, media and advertiser generated composition, delivery, storage, publishing and tracking of mobile messaging, content and ringtones.

Oregonian Publishing Co. (Portland, OR) is a multimedia organization dedicated to delivering news and information to customers across the Pacific Northwest. It is the publisher of the seven-time Pulitzer prize-winning newspaper, The Oregonian, and its online home, Oregonlive.com, as well as a number of innovative magazines through the LifeStyle Media Group.

Documents and/or Photos available for this release:
Skycore Logo 300dpi
The Oregonian Logo 300dpi
The Oregonian Sports Page Image on iPhone

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 203947

  
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