By Michael Hendrix
Why own something when you can subscribe to it? That’s the question being posed in more parts of the economy than we ever imagined.
While the sharing economy—think Craigslist and AirBnB—has caught a lot of attention lately, I think it’s simply one part of a broader trend by companies away from selling products and toward selling access to products.
The rise of subscription-based and recurring revenue business models are one such trend.
No longer are monthly subscriptions the province of newspapers and magazines. You can now subscribe to everything from razors to online software.
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