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Lessons from a company spokesman scandal

September 1, 2015 --

millernashgrahamdunnllp-logoby Petrich, Kathleen
Miller, Nash, Graham & Dunn LLP
NW Law Firm

Jared Fogle and Subway. The two names went together—Jared became, if not famous, at least well known by his many years as the face (and body) of Subway sandwich shops. And Subway’s famous SUBWAY brand was integrally tied to Jared. Until it all came crashing down in the summer of 2015.

Jared seemed like the perfect spokesperson for Subway. Jared’s story was that he had lost over 200 pounds by exercising and eating Subway sandwiches. His folksy, almost “aw shucks” image played well with American consumers. By 2011, Subway had become the largest fast-food chain (by units) in America, surpassing even the venerable and ubiquitous McDonald’s hamburger chain, according to the Wall Street Journal.

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