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State AG sues 5-hour Energy Drink makers

July 22, 2014 --

5hrdrnkBy Oregon Department of Justice

Oregon Attorney General Ellen Rosenblum filed a lawsuit against Living Essentials and Innovation Ventures, the makers of the energy drink 5-Hour ENERGY®. The lawsuit alleges that the companies repeatedly violated the Oregon Unlawful Trade Practices Act (UTPA) by making deceptive and misleading claims about their 5-hour ENERGY® products. The suit also alleges that the company used print, television, Internet and radio advertising to claim that 5-hour ENERGY® contains a unique blend of ingredients that provide consumers with energy, alertness and focus, when in reality the only ingredient that provides any effect is the concentrated dose of caffeine.



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