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NIKE’s $720 self-lacing shoe

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NIKE’s $720 self-lacing shoe

NIKE has rolled out to the public its self-lacing shoe called Nike HyperAdapt 1.0.   The cost for each pair will sell for $720. It plans to be on shelves for the holiday season this December 1st. Nike CEO Mark Parker praised the shoe as a big event — just as big as driver-less cars will be. It took Nike 11 years to design the shoe.

The shoe was inspired by the film Back to The Future II which featured a shoe from the future that self-laces. Nike made a proto-type recently and gave it to Michael J. Fox as a fundraiser for Parkinson’s. The shoe helped raise $6 million for disease research.   Below is a video on how the shoe works.