NIKE’s $720 self-lacing shoe
NIKE has rolled out to the public its self-lacing shoe called Nike HyperAdapt 1.0. The cost for each pair will sell for $720. It plans to be on shelves for the holiday season this December 1st. Nike CEO Mark Parker praised the shoe as a big event — just as big as driver-less cars will be. It took Nike 11 years to design the shoe.
The shoe was inspired by the film Back to The Future II which featured a shoe from the future that self-laces. Nike made a proto-type recently and gave it to Michael J. Fox as a fundraiser for Parkinson’s. The shoe helped raise $6 million for disease research. Below is a video on how the shoe works.