Consumer rate America’s favorite restaurants, hotels & airlines
By Oregon Small Business Association
Red Lobster is more satisfactory to American consumers than any other restaurant this year; in fact, it earned the highest score in the 18th annual ratings of the American Customer Satisfaction Index. Americans love their pizza, too; Papa John’s also earned an 83% satisfaction rating. Meanwhile, United Airlines remains stubbornly unpopular. Only 62% of customers were satisfied this year, and United hasn’t earned a rating above 70% since 1996.Even the overpriced, bureaucratically inept Postal Service got a 75%. But apparently United is the McDonald’s of airlines: like United, McDonald’s got the lowest rating in its class. But though nobody likes either, everybody uses both. Sometimes actions speak louder than satisfactions.
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The hotel ratings confirm what we’ve always thought: hotel rooms are pretty much all the same. Of the 8 hotels rated, all but one was between 75% and 80%. Wyndham was the outlier, with only 70% of customers satisfied.