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Web Advertising: Does it Work for Small Businesses?

September 30, 2008 --

By Nike Kern, Business Reporter

The verdict is still out on whether advertising on the web works for small or large businesses. Some critics in the field believe that the Internet marketplace may not be a strategic venue for a targeted advertising message – yet.   “Most ad servers do not allow the ability to perform complex targeting based on the wide variety of data available, but the issues are complex, “ says Daniel Jaye recently on the “Next Big Thing,” a popular blog by Microsoft executive, Don Dodge. A former executive at Tacoda, the behavioral ad-targeting firm acquired by AOL, Jaye explains adserving technology needs to be improved extensively. Results from ad targeting campaigns need to be proven. And, the ad serving technology must be easy for a junior ad buyer to understand and use.

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Housing Excess Looking Better–But Not As Good As It Seems

September 29, 2008 --

By Bill Conerly,

Businomics, Conerly Consulting

The excess supply of housing units is being worked off quickly.  Here’s the picture for new single-family homes:

We’ve made a lot of progress towards a normal inventory of unsold homes.  At the rate we’re going (and not making any forecasts about changes in new construction or home sales), we’ll be down to a normal inventory of unsold new homes by May of next year.

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Weekly Biz Quiz 9/26

September 26, 2008 --

What was rated the best in the nation by Conde Nast Traveler Magazine this week?
A) Best Airport (Portland)
B) Best Waterfall (Columbia River Gorge)
C) Best Casual Business to work for (Nike)
D) Best Seafood Chain (McCormick and Schmicks)

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Senator Smith and Liberman propose small business health plan

September 25, 2008 --

On Wednesday, Oregon Senator Gordon Smith and Senator Jospeh Liberman (CT) introduced the Affordable Coverage for Small Employers Act which aims to help small business owners provide health care coverage. Here are some of the key provisions as listed in the Senator’s joint statement:
·         Requires the development of an affordable, comprehensive standard benefit package that will be available nationally.  This benefit package mirrors the health care benefits available to Members of Congress and other federal employees.

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Oregon Entrepreneur Award Winners

September 24, 2008 --

[Oregon Entrepreneur Network Sept. 18, 2008] Portland, Ore. — The Oregon Entrepreneurs Network (OEN) announced the winners of the 2008 OEN Tom Holce Awards for Entrepreneurship during its 15th annual awards ceremony on September 18, 2008. The ceremony, held at the Oregon Convention Center, honored finalists in four categories: Entrepreneurship Award for Individual Achievement; Development Stage Company of the year; Working capital Stage Company of the year; and the Growth Stage Company of the year.

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The Financial Crisis Explained

September 23, 2008 --

By Mark G. Neil,
Pres. Northwest Wealth Advisors
Radio Host, Your Money & Your Life, KBNP AM 1410

I spent the weekend reading and researching and working on my interpretation of the events leading up to our “current” financial crisis.  I hope this helps to put matters into a perspective that make senses to you.  As in most cases, complex issues can be broken down into simple components.  Here is an attempt to do just that.

Let’s start by asking: how did this financial crisis happen? The unfortunate truth is that this financial crisis has happened to us before and each time we have been told, “It’s different this time.”  Well here we go again and this time let’s not believe that this crisis is different, because it isn’t.  It’s just a different version of the same fundamental concept behind every financial crisis.

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Businomics: Financial Crisis — Random Observations

September 22, 2008 --

By Bill Conerly, Businomics, Conerly Consulting

Who broke the buck?  A money market fund, the Reserve Primary Fund, was unable to preserve its $1 price per share.  Losses on its portfolio of short-term, safe investments overwhelmed the fund’s earnings.  The Wall Street Journal reported that the fund was the top performing money market fund in 2007.  If you want safety in a money market fund, perhaps you don’t want the fund that does best in good times.

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Weekly Biz Quiz 9/19

September 19, 2008 --

1. What was the name of the major Texas town to be devastated by hurricane Ike?

2. How much did the Feds loan to AIG?
A) 95 Billion
B) 85 Billion
C) 75 Billion
D) 65 Billion

Read the full article and discuss it »

State Film Incentives Working

September 18, 2008 --

By Nike Kern,

As 39 states across the country vie for Hollywood’s production money, here at home the Governor’s Office of Film and Television is doing its part. At stake is a significant slice of the mega-million dollar film production industry, not to mention the potential tourism dollars that may follow a blockbuster film produced and filmed in Oregon.  The film industry in Oregon alone generates more than $475 million in direct economic output per year and creates nearly 5,000 FTE jobs according to the Governor’s Office of Film and Television’s website.  This agency works to build the film, television and multimedia industry in the state and is a major part of the governor’s economic development plan.

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Oregon Poll – 43% Obama, 37% McCain

September 17, 2008 --

[Moore Information systems Inc.]

Obama/Biden Narrowly Lead Presidential Race in Oregon.

Our recent survey of Oregon voters shows Republicans John McCain and Sarah Palin within six points of Barack Obama and Joe Biden (43% Obama/Biden, 37% McCain/Palin). Another 14% have not made a decision as of today, and 6% of Oregon voters say they would not vote for either set of candidates in the November election.

Oregon Presidential Voting Intentions:

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